BAGEL is a tennis lifestyle brand celebrating the sport’s culture through magazines, merch and limited edition collaborative items.
MAGAZINE
BAGEL MAGAZINE ISSUE 4
ALEX EALA: NEW FAN FAVOURITE
£20
In the latest issue of BAGEL, Craig E. Shapiro charts the rise of Alex Eala and the ensuing ‘Ealamania’, which has been in action from Miami to the Middle East. And fellow Filipina and big-time fan, Rebekah Reyes, caught up with the rising star on her big 21st birthday. They discussed being oat milk matcha girls, why tennis crowds should be rowdier and how growing up playing on hybrid tennis-basketball courts helped shape her game (the hoops behind her meant she couldn’t stand deep, so had to take the ball on the rise).
Alex is such a fun new personality on tour and has created a boom in tennis in a country that didn’t have a huge history of the sport. Many of her fans say she’s shaping up to be the new Manny Pacquiao – the most famous sports star in the Philippines. No pressure!
Alex was captured as if she were floating in a dreamy seascape by photographer Alex Aguiar (it was actually the Miami Open), who also shot a clay court special for us during his first trip documenting the European swing. The pictures from Monte Carlo, Barcelona and Rome will grab you and pull you into the action.
The coolest tournament in the world: Madrid’s Minishop Open
Jannik Sinner’s mastermind coach, Simone Vagnozzi
Serena & Naomi’s stylists
Mattia Bellucci, the self-declared best-dressed man in tennis
Artist of the unexpected, Nicole McLaughlin
Men’s tennis: the new thirst trap
Rafa Nadal’s tough-talking Uncle Toni
The only ATP tournament in Africa
The pro players’ YouTube channels, reviewed
Florida’s fiercely competitive seniors tour
Award-winning photos from the US Open
London’s Korean Tennis Club
Style, stats, coaching and more…
NOTE: Orders will be shipped from the 1st July 2026
BAGEL MAGAZINE ISSUE 4
CLAY COURT SPECIAL
£20
Our second cover is all about the glories of clay. It’s a shot from @alexevanaguiar photostory of the European swing. Alex hit the road, travelling from Monte Carlo to Barcelona and Rome to Roland-Garros, capturing the grit and the glamour of the dirtiest season.
Also in the issue…
* New fan favourite @alex.eala
* The coolest tournament in the world: Madrid’s @minishop_open_tennis @minishopmadrid
* Jannik Sinner’s mastermind coach, @vagnozzis
* Serena & Naomi’s stylists @keshamcleod & @themartyharper
* @mattiabelluccii the best-dressed man in tennis in @cpcompany
* Artist of the unexpected, @nicolemclaughlin
* Men’s tennis: the new thirst trap
* Rafa Nadal’s tough-talking Uncle Toni @toninadal_oficial
* The only ATP tournament in Africa
* Pro players’ YouTube channels, reviewed
* Florida’s fiercely competitive seniors tour
* Award-winning photos from the US Open
* London’s Korean Tennis Club
* Style, stats, coaching and more…
BAGEL MAGAZINE ISSUE 3.5
PULL-OUT POSTER SPECIAL
£15
BAGEL MAGAZINE ISSUE 3
FAYE WEBSTER: TENNIS ON TOUR
£20
Introducing BAGEL’s latest edition, Issue 3, which kicks off the new tennis season with stories demonstrating the sport’s growing collision with fashion, film, travel, music, design, wellbeing and social issues.
Issue 3 features an exclusive archive story of Arthur Ashe’s ground-breaking visit to apartheid South Africa. Singer-songwriter Faye Webster talks about playing tennis on tour. Director Leonardo Van Dijl, creator of Naomi Osaka-backed sports movie, Julie Keeps Quiet, shares stories and photos from the making of the movie. BAGEL visits Madrid to meet Lesbian Garros, an inspiring and growing queer community. Patrick Mouratoglou explains how his alternative tournament, Ultimate Tennis Showdown is redefining the rules of the game.
There’s also the latest tennis fashion, fitness and health products in LOCKER ROOM, and in our COACH section, you can get insightful advice from the game’s leading trainers and players, including Aryna Sabalenka’s coach Anton Dubrov and US Open three-peat American doubles champion, Rajeev Ram. BAGEL issue 3 is the latest cultural accompaniment to the modern tennis player’s kit bag.
Note: pre-order will be shipped w/c 1st April
BAGEL MAGAZINE ISSUE 3
JOAO FONSECA
£20
BAGEL MAGAZINE ISSUE 3
LESBIAN GARROS: AMOR Y COMUNIDAD
£20
Introducing BAGEL’s latest edition, Issue 3, which kicks off the new tennis season with stories demonstrating the sport’s growing collision with fashion, film, travel, music, design, wellbeing and social issues.
Issue 3 features an exclusive archive story of Arthur Ashe’s ground-breaking visit to apartheid South Africa. Singer-songwriter Faye Webster talks about playing tennis on tour. Director Leonardo Van Dijl, creator of Naomi Osaka-backed sports movie, Julie Keeps Quiet, shares stories and photos from the making of the movie. BAGEL visits Madrid to meet Lesbian Garros, an inspiring and growing queer community. Patrick Mouratoglou explains how his alternative tournament, Ultimate Tennis Showdown is redefining the rules of the game.
There’s also the latest tennis fashion, fitness and health products in LOCKER ROOM, and in our COACH section, you can get insightful advice from the game’s leading trainers and players, including Aryna Sabalenka’s coach Anton Dubrov and US Open three-peat American doubles champion, Rajeev Ram. BAGEL issue 3 is the latest cultural accompaniment to the modern tennis player’s kit bag.
Note: pre-order will be shipped w/c 1st April
BAGEL MAGAZINE ISSUE 2
OLYMPIC SPECIAL
£15
coco gauff, grigor dimitrov, shuzo matsuoka, steffi graf, bweh, teliana pereira, kyle ng, mark mason, manlio bartoni, miquita oliver, fabien kum & sharky
BAGEL MAGAZINE ISSUE 2
COCO!SHUZO!SCORCHIO!
£15
Coco Gauff, Shuzo Matsuoka, Steffi Graf, Bweh, Teliana Pereira, Kyle Ng, Mark Mason, Manlio Bartoni, Miquita Oliver, Fabien Kum & Sharky
BAGEL MAGAZINE ISSUE 2
COCO!SHUZO!SCORCHIO!
£15
coco gauff, grigor dimitrov, shuzo matsuoka, steffi graf, bweh, teliana pereira, kyle ng, mark mason, manlio bartoni, miquita oliver, fabien kum & sharky
BAGEL MAGAZINE ISSUE 1
JACK DRAPER
£15
BAGEL Issue 1 - Cover 1: Jack Draper
Arum Akom, Ashley Neaves - Tennis Mentor, Christian Ramirez,
Dafy Hagai,
Duglas Cordero,
Dylan Gee,
Hilary Armstrong,
Jesper D. Lund,
Joseph Cattell,
Joseph Kockarian,
Kalpesh Lathigra,
Mac Huelster,
Matt Moran,
Max Arnold,
Molly Mcelwee,
Robby Gee,
Suze Webb &
Willis Bennett
BAGEL MAGAZINE ISSUE 1
LA TENNIS GUIDE
£15
BAGEL Issue 1 - Cover 2: LA TENNIS GUIDE
Arum Akom, Ashley Neaves - Tennis Mentor, Christian Ramirez,
Dafy Hagai,
Duglas Cordero,
Dylan Gee,
Hilary Armstrong,
Jesper D. Lund,
Joseph Cattell,
Joseph Kockarian,
Kalpesh Lathigra,
Mac Huelster,
Matt Moran,
Max Arnold,
Molly Mcelwee,
Robby Gee,
Suze Webb &
Willis Bennett
BAGEL MAGAZINE ISSUE 1
PARIS MASTERS
£15
BAGEL Issue 1 - Cover 3: PARIS MASTERS
Arum Akom, Ashley Neaves - Tennis Mentor, Christian Ramirez,
Dafy Hagai,
Duglas Cordero,
Dylan Gee,
Hilary Armstrong,
Jesper D. Lund,
Joseph Cattell,
Joseph Kockarian,
Kalpesh Lathigra,
Mac Huelster,
Matt Moran,
Max Arnold,
Molly Mcelwee,
Robby Gee,
Suze Webb &
Willis Bennett
BAGEL MAGAZINE ISSUE 0
BIG FOE
£15
BAGEL magazine captures tennis’s increasing diversity, influence on fashion and participation in popular culture. It shows off the sport in a contemporary light — through great graphic design, photography, stories and style.
BAGEL CLASSIC TEE
GRASS GREEN
£35
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL CLASSIC TEE
ROYAL PURPLE
£35
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
BAGEL LONG SLEEVE TEE
GRASS GREEN
£40
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL LONG SLEEVE TEE ROYAL PURPLE
£40
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL TOTE
TENNIS EDITION
£45
BAGEL MAGAZINE ISSUE 4
MONOCHROME
£45
In the latest issue of BAGEL, Craig E. Shapiro charts the rise of Alex Eala and the ensuing ‘Ealamania’, which has been in action from Miami to the Middle East. And fellow Filipina and big-time fan, Rebekah Reyes, caught up with the rising star on her big 21st birthday. They discussed being oat milk matcha girls, why tennis crowds should be rowdier and how growing up playing on hybrid tennis-basketball courts helped shape her game (the hoops behind her meant she couldn’t stand deep, so had to take the ball on the rise).
Alex is such a fun new personality on tour and has created a boom in tennis in a country that didn’t have a huge history of the sport. Many of her fans say she’s shaping up to be the new Manny Pacquiao – the most famous sports star in the Philippines. No pressure!
Alex was captured as if she were floating in a dreamy seascape by photographer Alex Aguiar (it was actually the Miami Open), who also shot a clay court special for us during his first trip documenting the European swing. The pictures from Monte Carlo, Barcelona and Rome will grab you and pull you into the action.
The coolest tournament in the world: Madrid’s Minishop Open
Jannik Sinner’s mastermind coach, Simone Vagnozzi
Serena & Naomi’s stylists
Mattia Bellucci, the self-declared best-dressed man in tennis
Artist of the unexpected, Nicole McLaughlin
Men’s tennis: the new thirst trap
Rafa Nadal’s tough-talking Uncle Toni
The only ATP tournament in Africa
The pro players’ YouTube channels, reviewed
Florida’s fiercely competitive seniors tour
Award-winning photos from the US Open
London’s Korean Tennis Club
Style, stats, coaching and more…
NOTE: Orders will be shipped from the 1st July 2026
BAGEL TOTE REVERSE MONCHROME
£45
In the latest issue of BAGEL, Craig E. Shapiro charts the rise of Alex Eala and the ensuing ‘Ealamania’, which has been in action from Miami to the Middle East. And fellow Filipina and big-time fan, Rebekah Reyes, caught up with the rising star on her big 21st birthday. They discussed being oat milk matcha girls, why tennis crowds should be rowdier and how growing up playing on hybrid tennis-basketball courts helped shape her game (the hoops behind her meant she couldn’t stand deep, so had to take the ball on the rise).
Alex is such a fun new personality on tour and has created a boom in tennis in a country that didn’t have a huge history of the sport. Many of her fans say she’s shaping up to be the new Manny Pacquiao – the most famous sports star in the Philippines. No pressure!
Alex was captured as if she were floating in a dreamy seascape by photographer Alex Aguiar (it was actually the Miami Open), who also shot a clay court special for us during his first trip documenting the European swing. The pictures from Monte Carlo, Barcelona and Rome will grab you and pull you into the action.
The coolest tournament in the world: Madrid’s Minishop Open
Jannik Sinner’s mastermind coach, Simone Vagnozzi
Serena & Naomi’s stylists
Mattia Bellucci, the self-declared best-dressed man in tennis
Artist of the unexpected, Nicole McLaughlin
Men’s tennis: the new thirst trap
Rafa Nadal’s tough-talking Uncle Toni
The only ATP tournament in Africa
The pro players’ YouTube channels, reviewed
Florida’s fiercely competitive seniors tour
Award-winning photos from the US Open
London’s Korean Tennis Club
Style, stats, coaching and more…
NOTE: Orders will be shipped from the 1st July 2026
BAGEL CLASSIC LONG SLEEVE
MONOCHROME
£40
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL CLASSIC LONG SLEEVE BLACK
£45
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL CLASSIC TEE
WHITE
£35
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL CLASSIC TEE BLACK
£35
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0