BAGEL is a tennis lifestyle brand celebrating the sport’s culture through magazines, merch and limited edition collaborative items.
BAGEL CLASSIC TEE
GRASS GREEN
£35
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL CLASSIC TEE
ROYAL PURPLE
£35
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
BAGEL LONG SLEEVE TEE
GRASS GREEN
£40
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
BAGEL LONG SLEEVE TEE ROYAL PURPLE
£40
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL TOTE
TENNIS EDITION
£45
BAGEL MAGAZINE ISSUE 4
MONOCHROME
£45
In the latest issue of BAGEL, Craig E. Shapiro charts the rise of Alex Eala and the ensuing ‘Ealamania’, which has been in action from Miami to the Middle East. And fellow Filipina and big-time fan, Rebekah Reyes, caught up with the rising star on her big 21st birthday. They discussed being oat milk matcha girls, why tennis crowds should be rowdier and how growing up playing on hybrid tennis-basketball courts helped shape her game (the hoops behind her meant she couldn’t stand deep, so had to take the ball on the rise).
Alex is such a fun new personality on tour and has created a boom in tennis in a country that didn’t have a huge history of the sport. Many of her fans say she’s shaping up to be the new Manny Pacquiao – the most famous sports star in the Philippines. No pressure!
Alex was captured as if she were floating in a dreamy seascape by photographer Alex Aguiar (it was actually the Miami Open), who also shot a clay court special for us during his first trip documenting the European swing. The pictures from Monte Carlo, Barcelona and Rome will grab you and pull you into the action.
The coolest tournament in the world: Madrid’s Minishop Open
Jannik Sinner’s mastermind coach, Simone Vagnozzi
Serena & Naomi’s stylists
Mattia Bellucci, the self-declared best-dressed man in tennis
Artist of the unexpected, Nicole McLaughlin
Men’s tennis: the new thirst trap
Rafa Nadal’s tough-talking Uncle Toni
The only ATP tournament in Africa
The pro players’ YouTube channels, reviewed
Florida’s fiercely competitive seniors tour
Award-winning photos from the US Open
London’s Korean Tennis Club
Style, stats, coaching and more…
NOTE: Orders will be shipped from the 1st July 2026
BAGEL TOTE REVERSE MONCHROME
£45
In the latest issue of BAGEL, Craig E. Shapiro charts the rise of Alex Eala and the ensuing ‘Ealamania’, which has been in action from Miami to the Middle East. And fellow Filipina and big-time fan, Rebekah Reyes, caught up with the rising star on her big 21st birthday. They discussed being oat milk matcha girls, why tennis crowds should be rowdier and how growing up playing on hybrid tennis-basketball courts helped shape her game (the hoops behind her meant she couldn’t stand deep, so had to take the ball on the rise).
Alex is such a fun new personality on tour and has created a boom in tennis in a country that didn’t have a huge history of the sport. Many of her fans say she’s shaping up to be the new Manny Pacquiao – the most famous sports star in the Philippines. No pressure!
Alex was captured as if she were floating in a dreamy seascape by photographer Alex Aguiar (it was actually the Miami Open), who also shot a clay court special for us during his first trip documenting the European swing. The pictures from Monte Carlo, Barcelona and Rome will grab you and pull you into the action.
The coolest tournament in the world: Madrid’s Minishop Open
Jannik Sinner’s mastermind coach, Simone Vagnozzi
Serena & Naomi’s stylists
Mattia Bellucci, the self-declared best-dressed man in tennis
Artist of the unexpected, Nicole McLaughlin
Men’s tennis: the new thirst trap
Rafa Nadal’s tough-talking Uncle Toni
The only ATP tournament in Africa
The pro players’ YouTube channels, reviewed
Florida’s fiercely competitive seniors tour
Award-winning photos from the US Open
London’s Korean Tennis Club
Style, stats, coaching and more…
NOTE: Orders will be shipped from the 1st July 2026
BAGEL CLASSIC LONG SLEEVE
MONOCHROME
£40
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL CLASSIC LONG SLEEVE BLACK
£45
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL CLASSIC TEE
WHITE
£35
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0
BAGEL CLASSIC TEE BLACK
£35
Rip up the court or keep it casual off it.
Unisex Bagel Long sleeve
Organic cotton
Comes with a free copy of Issue 0