“BAGEL IS THE TENNIS MAGAZINE CHARTING THE SPORT’S THRILLING NEW WAVE”

Bagel Magazine is an independent tennis magazine exploring modern tennis culture, community events, fashion, and storytelling.
We capture tennis as it exists today; diverse, creative, social, and deeply connected to popular culture, presenting the sport in a contemporary light through graphic design, photography, style, and original editorial.

Founded in London and globally minded, Bagel Magazine sits at the intersection of tennis, culture, and community, covering everything from grassroots tennis and local court culture to the pro tour, as well as fashion shoots, coaching insight, and tennis travel.

A Modern Tennis Magazine

Bagel Magazine redefines what a tennis magazine can be. Alongside long-form features and interviews, we document how tennis influences, and is influenced by; fashion, art, music, and design. Our editorial approach reflects the changing face of the sport, spotlighting new voices, communities, and creative perspectives shaping modern tennis culture.

Whether on court or off it, Bagel tells the stories that traditional tennis media often overlooks.

Tennis Community Events & Culture

Beyond publishing, Bagel Magazine is actively involved in tennis community events. We organise, support, and document tennis gatherings, pop-ups, and collaborations that bring players, creatives, and fans together, from social tennis sessions and brand activations to cultural events rooted in local tennis scenes.

Through these tennis events, Bagel connects the sport to real communities, making tennis more accessible, social, and culturally relevant.

London-Based, Globally Connected

Bagel Magazine is based in London, one of the world’s most diverse and influential tennis and cultural hubs, while maintaining a global outlook. Our work spans cities, courts, and communities worldwide, reflecting tennis as a truly international sport with local identities.

The Team Behind Bagel

Bagel Magazine is led by editor Stuart Brumfitt (Fantastic Man, GQ Style, The Face, i-D), alongside creative director Arnaud Milliquet, LTA tennis coach Julian Cirrone, and a network of writers, photographers, designers, and contributors from across the tennis and creative worlds.

Join the Journey

Bagel Magazine exists for players, fans, and creatives who believe tennis is more than results and rankings.
Through editorial, events, and community, we’re building a new vision of what a tennis magazine, and tennis culture, can be.